• Meta tags editor - FREE
• Link exchange manager - $50 activation fee
• Advance optimization manager - $25 setup + $60 yearly.

1. Creating your best keyword phrase selections for your business
   
   
2. Select important and good search ability keyword phases.
   You can check selected keywords with http://www.marketleap.com/help/seo101/keywordmarket.htm.
   
   
3. Sort your keyword phases by the pages of your web site. No more than 6-10 phases per page.
   
   
4. Modify and integrate the page content of each page with the selected keyword phases.
   
   
5. Using VSB Meta Tags editor, enter all the keyword phrases and descriptions on each page. To go to meta tags editor.
   Main menu -> Website Builder -> Meta Tag Editor
   
   
6. Manually submit your web site to major search engines.* (See list of search engines)
   
   
7. Automatically submit your web site to all other search engines and directories.*
   (See list of FREE and FEE web site submission services)
   
   

VSB web site marketing tools

• Meta tags editor - FREE
• Link exchange manager - $50 activation fee
• Advance optimization manager - $25 setup + $60 yearly.

Link popularity is the total number of qualified web sites linking to your web site.

Why is it important?

Increasing the number of quality links to your web site is the single most efficient technique you can use to increase traffic to your web site and boost your search engine rankings. The benefits of having a large number of relevant web sites linking to yours are two-fold....

1. Direct Traffic

Your web site will start to receive a consistent stream of highly targeted visitors. Unlike search engine rankings and paid advertising (banners, per click, etc.), traffic generated by link campaigns can usually be counted on for years to come, with no recurring cost. If you have a commercial site, an added benefit is that incoming visitors may perceive your site in a better light, since they have found it via a recommendation (link) on another web site.

2. Search Engine Rankings

Increasing the link popularity of your web site can dramatically improve your search engine rankings. Most major search engines have tailored their algorithms (internal rules used to decide which sites are given priority) to reward sites which have high link popularity. Why? Two reasons...

- Search engines have found that judging a site by who links to it is one of the best indicators of site quality. After all, not many webmasters make a habit out of linking to bad or less than useful web sites.

- In the past, search engines have played a continual cat and mouse game with many webmasters who try to 'trick the engines' or 'beat the system'. Link popularity is one of the few factors which is very difficult to abuse (a webmaster would have to have control of tens or hundreds of different sites located on different servers). As a result, it is a safe bet that the major engines will continue to rely on link popularity and reward 'well-linked' sites in the future.

It is this approach which has made search engines like Google the new standard. In fact, Google's entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (PageRank), Google's web site says the following...

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

It's not just quantity.... it's quality!

Just getting hundreds of random web sites to link to you will not help your traffic or search engine rankings. The quality and content of these sites is critical. Ideally, you will want to approach established sites already listed in the search engines which have content related to your web site. These sites already have a steady stream of targeted visitors . In addition, links from these sites have the advantage of being considered 'more relevant' by the search engines and will help your own rankings improve.

Summary

If done correctly, proper link promotion will dramatically increase the number of quality web sites that link to you. These additional links will provide your web site with a consistent stream of highly targeted visitors and give you an ongoing advantage with the major search engines.

How to go about it?

There is no 'instant solution' to boosting your link popularity. An effective link promotion campaign involves....

1. Locating established quality web sites containing content relevant to your web site.

2. Approaching the webmaster of each site in a professional manner and explaining the benefit of linking to your web site.

3. Organizing your link promotion campaign using VSB LINK MANAGER tracking your results and following up when necessary.

VSB web site marketing tools

• Meta tags editor - FREE
• Link exchange manager - $50 activation fee
• Advance optimization manager - $25 setup + $60 yearly.

• Google "AdWords" $5 setup fee
  https://adwords.google.com/select
  More than 80% of Internet users will reach your website through The Google Network.*
• Overture
  Overture Delivers Results You Can't Ignore.
  http://www.content.overture.com/d/USm/ays/ps.jhtml
  More than 20% of American Internet users use the Overture search engine.
• Kanoodle
  Sign up for a Kanoodle.com account free or $5 Trial Account.
  Try us today, http://www.kanoodle.com/about/advertise.cool
• FindWhat
  Get found on the Internet.
  Advertise with FindWhat.com and add drive traffic, customers, and profits to your website.
  http://www.findwhat.com/content/advertiser/index.asp

• 60-70% of all clicks are fraud
• You have to pay 40-70% of your income for clicks
• Managing "Pay Per Click" accounts takes a lot of time

1. Google
2. Ask Jeeves
3. MSN
4. Altavista
5. Yahoo
6. Hotbot
7. AOL NetFind
8. InfoSeek
9. Excite
10. Lycos
11. Magellan

1. Google.ca
2. Altavista Canada
3. Yahoo! Canada
4. Canada Search Engine
5. Maple Square
6. AOL Canada Netfind

1. Google.fr
2. Toile du Quebec
3. Nomade
4. Carrefour.net
5. Yahoo! France
6. Francite
7. Lokace
8. Ecila
9. Infoseek
10. Lycos France
11. Excite France
12. CCE Fortune 1000

Improving Your Page Rank on Google

There are numerous tips floating around in webmaster circles about how to improve your ranking in search engine results on Google.

1. Get Those Inbound Links

Since Google ranks your pages according to the number of links pointing to your page, it is only reasonable that you should try to get as many links pointing to your pages as possible. This is so obvious that I'm only mentioning it for completeness sake.

2. Your Title Tag

Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML "TITLE" tags in the "HEAD" section of your web page. If you use a Web editor that automatically inserts a title like "New Page", (remember to change it to some meaningful text with your keywords inside) you will reap the benefits of this feature.

3. Content-Laden Pages (Keyword Density)

It has often been observed that Google considers keyword density a large factor in ranking pages, more than many other search engines. You can read more about keyword density and how you can improve it on your pages from my other article, Improving Your Keyword Density for Search Engine Positioning, at http://www.thesitewizard.com/archive/keyworddensity.shtml

4. Keyword-laden Links?

According to a paper published by one of Google's founders, if the links pointing to your page have the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Cheap Shoe Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap shoe store" than if the link simply said "click here". You can find a copy of the paper online at http://www7.scu.edu.au/programme/fullpapers/1921/com1921.htm.

Other Google Tips

1. Will Disabling Caching of Your Page Affect Your Page Rank?

Some time ago, it was claimed that Google would penalise pages that forbid it from caching their pages. As you know, Google caches the pages it indexes unless otherwise instructed. To avoid problems with people who feel that this is a copyright infringement (and other reasons), they allow sites to instruct the Google spider not to cache those pages using various means. One such method is outlined in my article on using META tags to manage the search engine spiders and listings, at http://www.thesitewizard.com/archive/metatags.shtml

Google has apparently publicly denied that disabling caching would affect the page's ranking in any way. I tend to believe their claim.

2. Dynamic Pages and Google

Unlike some other search engines, Google is able to index dynamically generated pages, as long as a link exists to those pages somewhere. For example, a page like "http://yoursite.com/showstuff.php?id=stockprices" can be indexed by Google.

So if you have a dynamically generated page that you think should be indexed, make sure you put a link to it somewhere on your site.

3. ALT tags on Images

If you have been placing images on your website without bothering to place ALT tags, now is a good time to add ALT tags. Google apparently indexes the text given in the ALT tags of images.

4. META Keywords Tag is Ignored

Google ignores the META keywords tag, so, optimising of this tag is not going to help you any with Google.

The Google Toolbar

If you use Internet Explorer, you can get a good idea of what Google thinks about the importantance of your site, by downloading the Google Toolbar. The latter is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/

Unfortunately, to obtain the page rank of the pages you visit, the toolbar actually transmits information about the pages you visit to Google. Thus if you are worried about people tracking your Internet activity, you might want to restrict its use to times when you check your site's ranking.